Jargon Buster – Copy. From YMG – Digital Marketing Experts in Chelmsford, Essex. We’re back with another edition of Jargon Buster, copy? No, it’s not that kind of copy. Sorry. As I’m sure you know by now, with this series, we take terms that are used in the...
A Guide to Web Design & Web Development. From YMG - Digital Marketing Experts in Chelmsford, Essex. It’s difficult understanding the difference between web design and web development, right? Wrong. Because here’s an easy to follow guide on knowing the difference. After reading this, you won’t have...
Colour Theory: How to Pick the Perfect Colours for Your Brand. From YMG - Digital Marketing Experts in Chelmsford, Essex. You might have covered colour theory in art classic in school, and since then it has slipped to the back of your head. However, as a business...
Fonts: A Beginner’s Guide to Fonts for Web Design and Branding. From YMG - Digital Marketing Experts in Chelmsford, Essex. If you’re thinking about rebranding or exploring web design options, one of the first decisions you need to make will be fonts. This means the style of...
Customer Persona: Know Your Audience Inside Out. From YMG - Digital Marketing Experts in Chelmsford, Essex. There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick....
11 Tips to Boost Your App Store/Play Store Rankings. From YMG - Digital Marketing Experts in Chelmsford, Essex. So you’ve built an amazing app. Your website has a brilliant SEO strategy, and you’re waiting for downloads to tick in. But have you considered app store optimisation? App store...
Marketing for Architects: 7 Ways to Win over New Clients. From YMG - Digital Marketing Experts in Chelmsford, Essex. Do you have a reliable web strategy for your architecture brand? Architects shouldn’t just rely on old marketing tactics and word of mouth. The industry is getting more...