content marketing Tag

Jargon Buster – Above the Fold/Below the Fold.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Wouldn’t it be great if you could catch the eye of your audience with a single line?   When dealing with a digital marketing agency, they may throw around some...

Content Marketing – What, Why, Who and Where?   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Gone are the days of salesmen knocking on your door asking if you want to buy whatever it is they’re selling. Well, that is unless you’re me. And...

Customer Persona: Know Your Audience Inside Out.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes...

How Content Marketing Helps Your SEO.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Content Marketing gets mentioned a lot when it comes to SEO. It’s a vital part of every strategy, but it’s something a lot of small businesses overlook. Google’s Panda and...

Jargon Buster - Evergreen Content.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Heard the phrase “evergreen content” thrown around online? Many 'marketing gurus' use the phrase all the time. But what does it mean? And why should you use evergreen content?   Definition. Evergreen content refers...

4 Great Quotes and How They Can Inspire Your Business.   From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.   Sometimes business quotes sound amazing, but there's nothing behind the words. However, some quotes contain wonderful words of wisdom. We've pulled together our favourite motivating business...

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