Tag: digital marketing agency

Jargon Buster – Advertising Copy.

Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way I know possible – an edition of Jargon Buster. …

The Pros and Cons of Instagram for Business.

Instagram is taking businesses by storm. The social network has turned small businesses into highly sought after brands. While the ‘overnight success’ line is over-exaggerated, huge wins are possible with Instagram. We explore some of the pros and cons of Instagram for business. The Pros of Instagram for Business. Very Searchable. As long as you …

The Pros and Cons of Twitter for Business.

The microblogging site is an often overlooked business tool. While it might not be for every brand, Twitter does have a powerful, though specific, set of skills. Let’s dig into the Pros and Cons of Twitter for Business to see if it’s right for you and your brand. The Pros of Twitter for Business. No …

The Pros and Cons of Pinterest for Business.

Pinterest is the social network for people who love to organise stuff. Users arrange images (called pins) into groups (called boards). Content ranges inspirational images, life hacks, beautiful photography, interior design and party planning ideas. Pinterest does lend itself to business if you’re in the right industry. Let’s explore the pros and cons of Pinterest …

The Pros and Cons of Facebook for Business.

Facebook seems to be the go-to social media platform. And for good reason. Facebook is the most popular social media site in the world. If you’re wondering whether to use Facebook for business promotions, then check out this list. The Pros of Facebook. 1. There Are 2 Billion Users on Facebook. Pretty much everyone has …

The Pros and Cons of Snapchat for Business.

If you’re over 24 years old, chances are that Snapchat is an anigma to you. To be honest, it’s a mystery to a lot of under 24’s as well. Snapchat’s overwhelming success with younger millennials and Gen Zs has meant that many businesses scrambled to find their place on the platform. Some found success, while others …

The Benefits of Social Media: 15 Reasons Why You Need to Be Making the Most of Social Networking.

Social media is pretty unavoidable these days. However, many small businesses still aren’t using the platforms to their full advantage. There are many benefits to social media that you’d be silly not to embrace the platforms with full force. Here we’ve listed the top 15 benefits to social networking and why you need to be …

What Are SMART goals and How Do You Set Them?

Running a small business is built around goals. Everyone starts a business with an end-point in mind, whether it’s “I want to be rich” or “I want to solve a problem”. Marketing campaigns are no different. However, setting the wrong goals or being too ambitious can be a disaster for your marketing campaigns. This is …

11 Tips for Improving Your Personal Brand on LinkedIn.

No matter what profession you deal in, your personal brand is essential to your business. Having a professional appearance on social media is vital. Every potential client will search your name online – either through curiosity or to see if you are authentic. LinkedIn is a fantastic way to build your personal brand and improve …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to look at your audience in Google Analytics. As we …