Tag: digital marketing

Jargon Buster – Advertising Copy.

Guess who’s back. Back again. Louis’ back. To talk about copy. Sadly, I’m not cool enough to rap. And even if I was, I don’t think I’d rap about advertising copy. Which is why I’ve decided to talk to you about copy in the best way I know possible – an edition of Jargon Buster. …

The Pros and Cons of Instagram for Business.

Instagram is taking businesses by storm. The social network has turned small businesses into highly sought after brands. While the ‘overnight success’ line is over-exaggerated, huge wins are possible with Instagram. We explore some of the pros and cons of Instagram for business. The Pros of Instagram for Business. Very Searchable. As long as you …

The Pros and Cons of Twitter for Business.

The microblogging site is an often overlooked business tool. While it might not be for every brand, Twitter does have a powerful, though specific, set of skills. Let’s dig into the Pros and Cons of Twitter for Business to see if it’s right for you and your brand. The Pros of Twitter for Business. No …

The Pros and Cons of Pinterest for Business.

Pinterest is the social network for people who love to organise stuff. Users arrange images (called pins) into groups (called boards). Content ranges inspirational images, life hacks, beautiful photography, interior design and party planning ideas. Pinterest does lend itself to business if you’re in the right industry. Let’s explore the pros and cons of Pinterest …

The Pros and Cons of Facebook for Business.

Facebook seems to be the go-to social media platform. And for good reason. Facebook is the most popular social media site in the world. If you’re wondering whether to use Facebook for business promotions, then check out this list. The Pros of Facebook. 1. There Are 2 Billion Users on Facebook. Pretty much everyone has …

The Pros and Cons of Snapchat for Business.

If you’re over 24 years old, chances are that Snapchat is an anigma to you. To be honest, it’s a mystery to a lot of under 24’s as well. Snapchat’s overwhelming success with younger millennials and Gen Zs has meant that many businesses scrambled to find their place on the platform. Some found success, while others …

Social Media Checklist: Everything You Should Be Doing Daily, Weekly, and Monthly.

Running social media accounts? Are you 100% sure you’re doing the right tasks every day? If you answered no to the second question, then don’t panic. We speak to hundreds of people who say the same thing. So, we have created a social media checklist to help guide you. Social media is a long process …

Which Social Networks Should I Use?

Every day we get asked “which social networks should I use?”. The answer isn’t a simple one, as it all depends on your target audience and your niche. Luckily, most social networks have very defined audiences, so finding the one that’s right for your industry shouldn’t be difficult. Just Starting with Social Media? If you’re …

Researching Your Audience in Google Analytics – a Step By Step Guide.

From time to time, you need to update your audience persona with data backed research. Your products and services will change. Trends and fashions come and go. Your audience gets older, and their influences change. One way to research who is visiting your website is to look at your audience in Google Analytics. As we …

Elevator Pitch: The Ultimate Guide to Writing and Presenting Your Pitch.

Imagine you’re in a lift in a posh hotel. Just as the doors are about to shut, in walks Bill Gates. He mentions he wants to invest in a company. You have one shot. What do you say? This is where having an elevator pitch comes in very handy. Of course, it’s not just Bill …