marketing strategy Tag

Jargon Buster – Target Audience.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   By now you likely know what the Jargon Buster series is all about. We cut out the unnecessariness and get straight down to what you want to know. So, here’s everything you need to...

Jargon Buster – B2B & B2C.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   B2B. B2C. These may sound like the noises that a robot makes in a successful space-opera movie franchise. But, in business, they are very important. The individual terms, I mean. Not the robot...

Customer Persona: Know Your Audience Inside Out.   From YMG - Digital Marketing Experts in Chelmsford, Essex.   There’s an old saying in marketing that goes “If you market to everyone, you market to no one”. The most successful companies know their niche. They understand what makes them tick....

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