24 Sep The Biggest Benefits a Social Media Expert Will Bring to Your Business.
The Biggest Benefits a Social Media Expert Will Bring to Your Business.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Sadly, some business owners still see social media as an accessory for their business and not a necessity. Well, as expert digital marketers, we’re here to tell you (and convince you) otherwise.
Ensuring your business has a prominent and regular presence on social media is becoming increasingly important. Don’t believe us? Think of a major and well-known company, head over to Facebook or Twitter, and type in their name. I guarantee you they have some kind of social media presence, with a high chance that they post regular, effective, and engaging content.
Every business has to start somewhere. We’re not expecting owners of small and local businesses to pay millions for social media services like these businesses do. However, it’s important to understand how crucial social media is for businesses in the 21st century. To do this, you’ll need to understand the biggest benefits social media can bring to your business. So, in this blog, we’re going to look into some of the biggest benefits a social media expert will bring to your business – because we believe if you’re going to do something, it’s best to do it right.
The Audience Side.
To become a truly successful business, you need to build an audience. Luckily, building an audience is a positive aspect you can expect when providing your business with a social media expert.
Building an audience creates a sense of community and trust around your business, showing potential new customers that your business can be relied upon to provide quality. Both in terms of a service, product, and by providing useful and interesting content via your social media pages. Not only can creating an audience do this, but it can also increase the chances of your business earning brand evangelists.
Another huge benefit of providing your business with the services of a social media expert is finding your audience. Yes, you may think you understand your audience, but you may not understand their social media habits – something a social media expert will. From the times they’re online to what they’ll engage with, a social media expert will understand your audience – providing you supply them with a customer persona. This way they can tailor-make your ads, posts, and content to suit them. This will further help build your audience, brand, and business.
The Customer Side.
One of the biggest benefits of providing your business with the services of a social media expert is what happens on the customer side of things.
Depending on the level of service your social media expert is providing, your social media accounts can become a great way for your business to contact your customers, and vice versa. Using services such a Facebook Messenger as a customer service portal, your potential or new customers can get quick and easy responses to their queries, making it easier for them, increasing the chances of a return purchase. After all, you can’t expect an unhappy or frustrated customer to return for a second or third purchase.
Ultimately, keeping your customers happy, both new and potential, will help to boost the reputation of your business. Fortunately, this is exactly what a social media expert can do for you. By posting relevant, up-to-date, and engaging content for your audience (see the point above), new and potential customers engage with your business on more than a ‘business to consumer’ level.
Customer behaviour can vary from one social media to another. For example, the way a customer might share a piece of content on Twitter is different from how it’s shared on Instagram. This is something you as a business owner may not understand, but a social media expert will. Because of this, it’s always best to let the social media expert provide, curate, and source your social media content. Your customers will appreciate it more than simply copying and pasting the same content across multiple platforms.
The Technical Side.
When it comes to the benefits of a social media expert, the technical side has to be talked about, as it’s one of the largest positives they provide.
When creating engaging and interesting content on your social media accounts, the links will direct people to your website. This increase in traffic will, over time, increase your SEO and PageRank, as, the more traffic on your website, the more relevant your website becomes to search engines. Of course, this depends on the quality of the traffic, and factors such as bounce rate, but the principle remains.
Competing for online real-estate is difficult. And no, we don’t mean your igloo on Club Penguin. Statistics show that the majority of people click the first few results for any search on Google, with only a handful moving on to the second page. So, being content with a position on the second or third page is not good enough, and you should always be pushing for the top few results of a specific keyword or phrase on search engines. Optimising your social media content can help achieve this.
There you have it, the biggest benefits a social media expert will bring to your business. Tempted to provide your business with a social media expert’s touch? Visit our Buy It Now Digital Marketing Store to browse our array of social media services.
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Thanks for reading, and we’ll see you on the next one.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.