29 Oct The Ultimate Checklist for Social Media – The 2020 Guide on What to Check, and When to Check it.
The Ultimate Checklist for Social Media – The 2020 Guide on What to Check, and When to Check it.
From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.
Social media platforms like Facebook and Twitter are ever-changing, so it’s important to stay on top if you want to be seen as an authoritative figure in your industry. But, to stay on top, you have to go above and beyond, as keeping your finger on the pulse isn’t easy.
So, to make it easier, we’ve compiled a list of all the checks you should be making on your social media accounts. Following this checklist will help to keep your business up to date and relevant, whilst also ensuring your content is professional and engaging.
These checks are the easiest to maintain, as they only require a small amount of time in the grand scheme of things. However, it’s easy to lose track of these, being that they only need to be checked 12 times a year. So, do yourself a favour and make a note of what day of the month you’ll perform these checks, and which social media sites you’re active on. You can thank us later.
Headers and Banners.
Although you may see these as an extension to your profile picture, they’re so much more than that.
Headers and banners are often among the first things a potential client or customer will see when visiting your social media accounts. So, it’s important that these stay relevant, fresh, and up to date. Show off upcoming offers, new products, and more.
Analysis and Research.
From assessing how many engagements your posts have received, to if your hashtags are working, analysis and research play a key role in keeping your social media accounts relevant.
Most social media sites allow you to check the engagement and success of your posts if you search through your account settings. Doing so can help you to keep track of which type of posts, which don’t, which hashtags are reaching your audience, and which aren’t.
Planning the Following Month.
So, you’ve analysed your posts from the previous month, and you’ve found how to improve. Naturally, what comes next is planning the content for your social media accounts over the next month.
What the content you’re posting and what hashtags to use, even down to which social media sites you’re going to post them to. If you plan to post it, it should be planned first. This ensures that your posts reach a higher level of engagement.
As they’re in the middle of this list, you may not be surprised to learn that weekly social media takes require more effort than monthly ones, but less than daily checks – weird, right? The best way to stay on top of these is to have a dedicated time and day of each week to perform the checks. If you stick to a schedule of “I’ve got to do those at some point”, certain content will expire, or your social media pages will spend several days without any new content.
Engaging with Others.
First and foremost, this is not where you should be replying to enquiries, queries, or issues, as that comes later in this list.
This point, however, is where you should be socialising with other social media users. Again, to avoid confusion, let us clarify – this doesn’t mean you can browse Twitter, claiming you’re doing work. This is your chance to be semi-casual with your followers. Say your thanks to positive comments, ask more casual questions, or even post sneak previews of upcoming projects.
Check Your Ads.
If you’re running social media ads, this is where you’ll want to make sure they’re active and, most importantly, working.
If you’ve paying to reach more of your target audience, you’re going to want to make sure that the ad is functioning and effective. If it’s not, you’re paying, and not seeing results. If everything is hunky-dory, you’ll want to check the statistics – how many people it’s reaching, how many are engaging, etc. Because of this, you’ll want to check it weekly. As, if you check the statistics daily, you may become think that the results aren’t coming. However, on a day-to-day basis, they may not change too much.
Inform Yourself of Social Media News.
As we highlighted in the beginning, social media platforms are forever changing.
Once a week, give yourself some time to check up on social media news. Read about new features, what’s trending, and what social media users are enjoying. This will help you stay on top of any major changes, whilst also help you to customise and curate content that’s best suited for your audience.
These are the checks that are hardest to keep on top of, and where you might wish to consider hiring a social media expert. Equally, you can visit our [BUY IT NOW DIGITAL MARKETING STORE] for affordable and effective social media packages. That aside, these are the checks that separate the good from the great and can help create a strong social media presence for your business.
Check Your Post for the Day.
Fairly simple, but vital. Check the latest post from your accounts and ensure that they work. Links, pictures, gifs, anything, if they don’t work, the post sticks out like a saw thumb.
This shouldn’t take long, but this daily check can be the difference between your content going viral, and it being a flop. A simple run through Grammarly and checking that any links used are still active can go a long way.
Respond to Mentions.
It seems as though, for every genuine account on social media sites like Instagram, there’s 800 spam or fake ones. So, if you’ve been mentioned, tagged, or anything similar since the previous day, check it immediately.
After all, if you’re account has been tagged in a “90% off Ray-Ban Sunglasses” post, it’s highly likely to be irrelevant and, most importantly, spam. Considering that, on some social media sites, your followers can see what you’re tagged in, you’ll want to remove yourself from posts like these.
Respond to Messages.
Once again, when responding to messages, you’ll want to watch out for spam. However, equally, with the creation of Facebook Messenger and DM’s of any kind, the expectation of instant or quick replies has risen.
So, if you don’t have an automated “thank you for your message, somebody will get back to you shortly” style of response in place, you’ll want to check your messages daily. Although there’s a chance that many of the messages are not, there’s a chance that one or two may be urgent. And the sooner you deal with them, the quicker you deal with what could escalate into a negative review.
YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.