What Are Elite Sporting Principles?

Olympics Madle

What Are Elite Sporting Principles?

What Are Elite Sporting Principles?


From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.


At YMG, we follow our principles to the letter. From providing advice to clients and supplying services we offer, to taking our lunch and toilet breaks, we follow them.

…ok, so maybe not the last two points. But the principle of this matter concerning our principles remains the same. In case I haven’t made it clear, this blog is about our principles. More specifically, our Elite Sporting Principles.


But Why ‘Elite’? Why ‘Sporting’?

Well, lace up your boots and start stretching out your brain muscles. As I’m about to lead you on a training session all about Elite Sporting Principles. What they mean, how they came to be, and how they help.

At this point, I’d like it if you could imagine a cheap sports whistle being blown, please. Thank you.


What are Elite Sporting Principles?

So, let’s start with the question on everybody’s lips.

Well, think of a Formula 1 car. It doesn’t matter what colour, you can pick. Now, do the winners of the Grand Prix exist as just a single driver and the car?

No. They have a team of experts. People that focus on the tires, people that focus on the fuel, the driver themselves, people that focus the communications between the driver and the rest of his team. I could go on with this analogy, but I don’t know that much else about F1.

But here is where the principle lays – to get an F1 champion, there is a team of people. Not just this, but they’re all on the same wavelength. They all understand and work towards the same goal. They stay in constant contact with each other throughout the process to make sure they achieve the best results. Including the driver themselves. This is the same principle we follow.

Of course, we don’t work with high-powered speed machines, but the principle remains the same. To achieve the best result, we remain in constant contact with not only the various departments but also the client. This regular contact combined with our mentality and skillset creates an elite end product every time.


Why Elite Sporting Principles?

So, you might be wondering where our ethos of following Elite Sporting Principles came from?

Well, it starts with the Managing Director of YMG, Nathan French. Before creating YMG, Nathan was a professional volleyball player. Playing for clubs all around the world and representing Great Britain at the London 2012 Olympic Games. During this team, Nathan experienced first-hand the benefits of Elite Sporting Principles.

When retiring from professional sport and starting up YMG, Nathan realised that although he was no longer on the court, the principle remained the same. To create an elite end product, he needed an elite team with a shared ethos. Thus, YMG and our Elite Sporting Principles were born.


How Do Elite Sporting Principles Help Me?

When using the services of YMG, you’re not hiring a company to work for you. You gain experts working alongside you and your business.

By following our Elite Sporting Principles, we ensure that our progress on the project remains above and beyond expectations. We provide regular contact to ensure you’re kept up-to-date, and to guarantee that the result is exactly what you require. With a few extra bonuses sprinkled in.


Warm Down.

Can you feel that burn in your thigh muscles? That’s the feeling of being impressed by YMG’s ethos and principles.

Of course, I don’t actually expect you to have a burning sensation in any of your body after reading a blog. If you do, you should consider seeing a doctor. However, if you’ve broken into a sweat after that intense workout, and feel like you want to learn more, be sure to visit the YMG website.

That’s all for now, so hit the showers. You’ve earned it, champ.


YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.

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