YMG’s Story so Far (A Tale of Sports and Digital Marketing).

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YMG’s Story so Far (A Tale of Sports and Digital Marketing).

YMG’s Story so Far (A Tale of Sports and Digital Marketing).


From YMG – The Award-Winning Digital Marketing Agency in Chelmsford, Essex.


Everybody enjoys a good story, don’t they? From humble beginnings to soaring heights, with some twists and turns in the middle.

So, we decided it was time to share our story with you. Starting from humble sporting beginnings. Making our way through the Olympic rings and into digital marketing. Finally ending with a man with a man-bun.

This is YMG’s Story So Far (A Tale of Sports and Digital Marketing).


Sporting Roots.

Not too long ago, our company director and founder, Nathan French, made his living as a professional athlete. More specifically, by playing volleyball.

From the age of 13, Nathan was playing the sport regularly, for his school in Chelmsford, and in his spare time. Soon, he found himself playing volleyball all over the world. Representing teams in places like Spain, Germany, and Israel.

From this early stage, he realised the importance of teamwork and dedication. In professional sport, everybody on a team works towards the same goal. The physio, the coaches, the players, and everybody else. Without this, greatness cannot be achieved. At the time, Nathan believed this was only relevant in sports, but little did he know this was the beginning of his Elite Sporting Principles ethos…



In 2012, Nathan was named as the youngest player for the Team GB volleyball team. Competing in Earl’s Court in London, represented Queen and country throughout the tournament.

Coming from Chelmsford, having most of the events in Stratford meant that Nathan could practically walk to work during the games. And to represent his country on the world stage in his home country was a dream come true.

Whilst at the prestigious event, Nathan realised once again about the ethos the teams shared. These teams were the best of the best, and the principle remained the same. To achieve the best results, everybody worked as a team towards the same goal. Both on and off the court.


The World of Digital Marketing.

Nathan retired from the world of professional sports in 2015. With just under 100 caps at an international level, he wondered what was next for him.

After some time, he realised the Elite Sporting Principles he’d learned about in sport could be applied to business. More specifically, the world of digital marketing. An elite team that worked on the same wavelength is what he needed. After all, having a good team provides good results. But having an elite team that shares the same ideals provides premium results.

And so, in 2018, he founded YMG. A digital marketing agency based in Chelmsford, Essex. Following Elite Sporting Principles in every service we offer. Specialising in sporting and fitness brands but serving businesses of all industries.

“Digital marketing is a fundamental way many businesses operate. I love seeing the data-driven results and strategy behind winning campaigns.” – Nathan French.


The Present and the Future.

Using Nathans idea of Elite Sporting Principles, YMG continue to thrive in the digital marketing world. From PPC and SEO to website design and copywriting, YMG offer a range of services. All delivered by following our Elite Sporting Principles.

“Plans are to keep growing our agency so we can help more customers achieve success in their businesses, as one team working together.” – Nathan French.

For those of you that have read this far, I know what you’re wondering. All this talk of sporting, fitness, and digital marketing – but where are the man buns? How are they relevant to this story?

Well, I (Louis) have a man bun, and I am the one typing this blog and publishing it. Don’t get angry, I never promised that the man bun part would be interesting.

No matter if you run a sporting company, fitness brand, or business looking to raise your SEO, we can help. YMG are a full-service digital marketing agency committed to delivering elite results. Based in Chelmsford, Essex, we’re able to service businesses of all industries, sizes, and locations. Click here to contact us.

To read more about my man bun (again, no promises), click here.


YMG are an award-winning and full-service digital marketing agency based in Chelmsford, Essex, and home of the Jargon Buster series, helping business owners to understand the technical terms of digital marketing.

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